The value of this book and it is substantial is derived from how effectively she explains how and why a customer centricity strategy in combination with innovation can help to create a decisive competitive advantage for almost any organization whatever its size and nature may be. Find helpful customer reviews and review ratings for customer innovation customer centric strategy for enduring growth at amazoncom read honest and unbiased product reviews from our users. Customer centricity and business innovation not so strange bedfellows being customer centric and being innovative is often presented as two opposite ends of the spectrum customer innovation shows how this is a false dichotomy with examples from companies including disney coca cola lego eurex netflix klm carglass komatsu callebaut . Customer innovation customer centric strategy for enduring growth audible audiobook unabridged marion debruyne author teri schnaubelt narrator brilliance audio publisher 0 more 49 out of 5 stars 8 ratings. Debruyne argues in her book customer innovation customer centric strategy for enduring growth that the build it and find a market philosophy completely misses the mark in this new era of the age of the customer he says this is because customers have an ever increasing number of products and services from which to choose
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